Influencer Marketing for Outdoor Gear Brands

Simply put, influencer marketing is a strategy that increases your leverage in marketing spend by having professionals, experts or other people with the power to influence broader consumer purchase behavior use and recommend your products.

More brands are realizing the power that professional hunting & fishing guides, and other relevant industry insiders, have on brand image and downstream consumer purchase behavior.

Traditional consumer advertising is noisy. Getting your products into the hands of pro guides and other key influencers is crucial to higher converting sales with your target market.

Historically, pro purchase programs have been viewed as a “courtesy” and often driven from the customer service organization.

But that’s changing as influencer marketing becomes a senior management-level initiative and longer-term strategic play being incorporated into all of a brand’s marketing plans.